Brief

Our client, an owner and CEO in the drinks industry, was looking for a house in Central London with a budget of £6–10 million. The brief was for a four or five-bedroom house in Chelsea or Belgravia that required no updating and represented good value.

Result

We secured a house in Belgravia that met the client’s requirements for both condition and location. The property had previously been under offer to another buyer at a higher price, giving us a clear understanding of its history and the opportunity to negotiate carefully.

We ultimately agreed terms at 10% below the price agreed with the previous buyer. From our initial appointment through to completion, the acquisition took six months.

Your Unfair Advantage

Understanding a property’s history can be just as important as knowing its current asking price. In this case, our knowledge of the previous transaction gave us valuable context when assessing the property and approaching negotiations.

By remaining focused on value rather than simply securing the house at any price, we were able to agree terms 10% below those of the previous buyer. The result was a well-located Belgravia house that met the client’s brief without requiring further work.