Across Austria, France and Switzerland, the Alpine landscape is defined by a collection of distinctive resorts and valleys, each offering a clearly differentiated lifestyle and ownership proposition. In Austria, the Arlberg region—including Lech and Zürs—together with Kitzbühel, Saalbach-Hinterglemm, Hochkönig, SkiWelt and Zell am See, appeals to buyers drawn to discretion, tradition and consistently strong infrastructure. France offers unrivalled depth, from the established international prestige of Courchevel, Val d’Isère, Méribel and Megève to the enduring, year-round appeal of destinations such as Chamonix, Les Gets, Morzine, Tignes and La Plagne, alongside more understated villages within the Massif des Aravis, St Martin de Belleville and the Pays du Mont Blanc. Switzerland combines globally recognised prime markets—including Verbier, Gstaad, St Moritz and Crans-Montana—with a select group of highly sought-after resorts such as Andermatt, Grimentz, Nendaz, Villars, Grindelwald, Klosters, Saas-Fee, Champéry and Flims Laax Falera, where long-term scarcity, political stability and controlled supply underpin enduring value.
Life in the Alps is defined by a refined balance of privacy, wellbeing and outdoor living. Winter seasons centred around world-class skiing transition seamlessly into long summers of hiking, cycling, golf and lake activities, supported by high-quality hospitality, international education, excellent healthcare and efficient global connectivity. Increasingly, Alpine homes are used well beyond traditional holiday periods, reflecting a shift toward flexible, lifestyle-led ownership and multi-residency living. It is this combination of environmental quality, lifestyle credibility and structural market resilience that continues to position the Alps as one of Europe’s most compelling destinations for UHNW individuals seeking a discreet and enduring second home.
